LiveRail is a brand new video advertising platform, currently in a closed beta testing period. And the approach taken by this newcomer to the video advertising space is significantly different from the norm.
Unwieldy text-based ads are nowhere in sight, either in or outside of the video player frame. Tiresome pre-roll advertising, which forces viewers to watch an ad before the video proper begins, is gone. Pointless advertising tacked on to the end of the video, and subsequently ignored by viewers is mercifully absent.
So how exactly are these people proposing to make money for their advertisers and publishers?
The answer is a variation of the contextual model that has made Adsense as popular as it is today, and the key is in carefully targeting the interests of viewers.
Through the use of a smart algorithm, LiveRail serves up video advertising targeted by the content of the video, the language used, previously successful campaigns, and even the geographic location of the viewer.
The advertising served up is placed in thumbnail form discretely underneath the main video player. And here’s the amazing part – it only plays if the viewer chooses to click on it. Likewise, the advertiser only pays out if a user chooses to watch their video, rather than being hemmed in by a cost-per-thousand impressions.
Meer informatie:
http://www.masternewmedia.org/online_marketing/online-video-advertising/liverail-online-contextual-video-advertising-platform-20070709.htm
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